Skip to Navigation

Website Audit

We hear from so many companies that aren't happy with their existing websites. We hate to hear that, so we want to do something about it. Let us audit your website and make it work for you and your customers!

  • Are you measuring the effectiveness of your site? If you don't track Key Performance Indicators (KPI's), we can help.
  • Don't know what to do with all of the server logs or web analytics data?
  • Can't maintain your site because the original developer is no longer with the company?
  • Concerned about the security of your site with vulnerabilities like SQL injection and cross-site-scripting?
  • Not sure why you even need a website, or unsure of the value it is providing you and your customers?

These are all great questions we hear from business owners and stakeholders like you. We want to work with you to answer these questions, to optimize your site for performance, usability and maintainability.

Our unique Comprehensive Website Audit has been developed from years of research and experience with optimizing the effectiveness of websites. Whether your site is an informational site, a lead generation site or an ecommerce site, we can provide you with actionable insights that will:

  • Bring more visitors to your site
  • Convert more visitors into paying customers
  • Decrease page load time to keep users on your site and decrease bandwidth costs
  • Ensure business continuity in the event of an unexpected disaster or data loss
  • Reduce support and development costs by refactoring and commenting code

Every comprehensive audit covers each of the following points:

Site Overview

  • Bigger Picture – How does your site contribute to your organization's value proposition?
  • Purpose – Does it provide information, generate leads, sell a product, or offer functionality?
  • Key Performance Indicators – What are you trying to accomplish? Are you measuring KPI's?
  • Analytics – Are your visitors who you think they are? (geography, browser, referer, etc.)
  • Core Functionality – What functions does the site serve for its users?

Content Management

  • Separation of Content, Layout, Style, and Behavior – Is content well-separated from code?
  • Content Creators – Who creates and updates content?
  • Content Types – What are the types, and are they well-defined?
  • Access Control – How is access granted, denied, or restricted?
  • Coding Conventions – Is the coding style consistent, well-documented, and concise?

Maintenance & Administration

  • Security – Vulnerabilities, updates/patches, encryption, authentication, and authorization
  • Revision Control – Code, content, access, etc.
  • Business Continuity – Back-up, redundancy, and disaster recovery plan
  • Content Management System – Open source vs. proprietary

Performance

  • Use of client-side & server-side processing – Is the processing load shared by client & server?
  • Hosting Environment – Shared or dedicated, operating system/platform, server resources
  • E-mail deliverability – Reputation (sender score), blacklists, message authentication
  • Page load time – What's the bottleneck? Ping, processing, download, or other?
  • Caching and compression – Use of obfuscation, server side compression, and cache control
  • Database normalization – Is the table structure appropriate for indexing and searching?

Search Engine Optimization

  • Update frequency – How often is new, relevant content added to the site?
  • Crawling Stats – Are crawlers regularly and efficiently indexing your site?
  • Rankings – How does the site rank compared to competitive sites on Alexa, Google, Yahoo
  • Keyword Usage and Targeting – How well are target keywords for organic/paid search used?
  • Content and Metadata – Is the content plentiful, well-structured and appropriately tagged?
  • URL Friendliness – Are URL's rewritten to be friendly for both search engines and users?

Usability

  • Navigation – Does it follow a simple/accepted paradigm, and is it readily accessible?
  • Layout – Are the page layouts consistent and logical with respect to content placement?
  • Accessibility – Does the site gracefully degrade for browsers without rich content support?
  • Click depth – Can all content be accessed within 3 clicks of the home page?
  • Sitemap – Does the site provide a user-readable sitemap for easy navigation to any page?