According to a Google survey in 2012, 75% of customers prefer a mobile friendly site. More importantly, 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (IAB).
With smartphones quickly taking over and technological innovations reconstructing the way we connect with one another, it has become crucial for websites to adapt to these changes. If you have the potential to convert visitors into customers just by having a mobile and tablet responsive site, why wouldn’t you?
WHO should attend:
Company representatives who are looking to invest in a mobile-friendly solution or would like to learn more about their existing mobile app/site.
WHAT you will learn:
WHY you should attend:
As of 2013, most eCommerce purchases are made on an iPad. The key to surviving and excelling in any situation is to adapt. As consumers adapt to mobile devices, marketers and retailers must as well.