Google AdWords for Beginners

Google AdWords is one of the most effective tools to get your business found on the Internet. Although it may not take very long to create a campaign, it takes days or even weeks to navigate your way to a full understanding of the program and its intricacies. Don’t make the mistake of doing this without a professional – it will cost you more in the long run!

In this workshop, you will learn:

• How to plan and set expectations for your AdWords campaigns
• How to structure your campaign for easy management and better results
• How to research and discover effective keywords
• How to write ads that get clicks
• How to write engaging copy for your landing pages
• How to use Google Analytics to uncover areas for optimization and measure success