SEO for Dummies

Have you wanted to get a clear, concise overview of how SEO can help your website from an entrepreneurial perspective?

Is your website not getting the traffic you are looking for?

We will take a look at the search landscape and go over some small changes that will make a big impact on your bottom line. Higher search rankings mean more traffic to your website, and SEO is a cost-effective way to increase visitors and revenue.

At the workshop you will learn:

• What is SEO and Why should it matter to you?
• Organic vs Paid Search
• Keyword Research 101: How to find the killer keywords for your site
• 15 Simple things you can do to SEO your site
• How to Think like a Search Engine
• Great ways to “Measure” your SEO value
• Do it Yourself SEO vs. Hiring it Out