Social Media Series – Facebook

Part 2 – Facebook

Facebook is the largest social networking service and has over 800 million monthly active users. As a social media platform Facebook is changing the way we interact with the world around us- including how consumers view, interact, and rate companies and their products or services. Being able to engage in an active conversation with your customers via Facebook is one of the most valuable tools in your social media strategy.

Specifically, we will cover:

• Facebook Company Profiles
• Creating Custom Tabs to extend your brand
• Facebook Advertising
• Creating a conversation
•  Tips for engaging the unhappy consumer
• Facebook’s layout in 2011 and how they directly affect your business page