On July 1, 2023, Google will be sunsetting Universal Analytics and fully transitioning to GA4. If your site is still on Universal Analytics, this means you will no longer be able to collect and interpret data. We want to make sure you don’t lose that important information.

By default, starting in March, Google will configure the new GA4 property unless you opt out. Google’s transition will include a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.

Want us to look into Google’s default transition to GA4? Or, don’t have any kind of analytics yet, and want us to set it up? Fill out the form below to sign up, and we’ll get to work.