Cramer & Associates

A site that’s intuitive, clear, and modern.
cramer & associates

The Challenge

A site reflective of values

When Cramer & Associates approached us with their project, their objectives were straightforward. They needed to redesign their website to be intuitive to use, with clear messaging and a refreshed look. As a philanthropic partner, they also needed their users to understand exactly who they are, what they do, and what they offer. And their staff needed a site that was simple to update and maintain themselves, so they could easily keep their clients abreast of the latest news and updates. Essentially, they needed a site that fully represented them as an organization: competent, experienced, knowledgeable, authentic, honest, and energizing.

cramer and associates screen shot

The Process

Enabling self-sufficiency

In our strategy and architecture phase, our content team first started with a stakeholder interview, digging into the details of exactly what the Cramer team desired in a new website. They then did a content audit of the old site. This consisted of analyzing content and giving recommendations on a new navigation. The goal was to help users more effectively find what they were looking for.

From these recommendations, our design team created and built a design that feels light, airy, and modern. At the same time, the design still highlights bold colors from Cramer’s branding. Additionally, we performed keyword research and SEO analysis, and did Yoast SEO training. This helped the Cramer team  better understand what they could do to optimize their messaging and SEO. We also installed Elementor, provided templates, and gave the team with training, addressing back-end usability so the Cramer team could be self-sufficient.

cramer and associates website

The Impact

Empowering others to serve their community

Through open communication and an incredibly collaborative partnership with the Cramer team, we were able to set out and build exactly what they needed. The result was a website that is clean, visually appealing, easy to navigate, and also easy to maintain. Thus, with the updated site, Cramer & Associates can reach more potential philanthropic partners and help them reach their goals.

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