E-Commerce Website for Female Clothing & Jewelry
HOME
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What is the purpose of this page? Introduce visitors to the store / company
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What key messages are you trying to convey with this page? Our quality products will spice up your wardrobe and make you look great!
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What is my primary call-to-action? Summer is officially here! Have you updated your wardrobe yet?
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Is there a secondary? Browse Summer 2014 Styles
Headline [point 1]: Summer is officially here! Have you updated your wardrobe yet?
Body: Our fresh summer styles just arrived, including a funky collection of strappy swimsuits, tribal print dresses, and bright jewelry to match it all!
Browse Summer 2014 Styles
[dresses] [swimsuits] [jewelry] [tanks] [shorts]
ABOUT
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What is the purpose of this page? Emotionally connect with visitors through storytelling & sharing information about our designers
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What key messages are you trying to convey with this page? We want to be open with visitors about ourselves and our story in order to help them better connect with us
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What is my primary call-to-action? Check out styles created by this designer
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Is there a secondary? No
Headline [point 1]: Our journey led us to our destination.
Body: [insert story about how company came to fruition & its hardships along the way]
Headline [point 2]: Fashion is our passion.
Body: [insert bios about each designer on the team]
Check out styles created by this designer → Include a link to pieces of clothing & jewelry created by each specific designer
WOMEN
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What is the purpose of this page? Show visitors our popular products for women, specifically what’s on sale at the time.
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What key messages are you trying to convey with this page? Buy our high-quality product at reasonable prices & even better sale prices.
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What is my primary call-to-action? Shop swimsuits & cover-ups now!
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Is there a secondary? Wait! There’s more. See a full list of popular items here.
Headline [point 1]: NEW ARRIVALS: Buy one, get one 50% off!
Body: Our new summer styles are so hot we don’t want you to stop at one! Now’s your chance to get 50% off that cute cover-up with your favorite bikini.
[CTA] → Shop swimsuits & cover-ups now!
Headline [point 2]: Customer Favorites
Body: These items are our so popular they’re almost sold out, so grab them while you can!
[popular item #1] [popular item #2] [popular item #3] [popular item #4]
[CTA] → Wait! There’s more. See a full list of popular items here.
SALE
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What is the purpose of this page? Showcase items on sale/clearance at the lowest prices
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What key messages are you trying to convey with this page? Buy our out-of-season products on clearance for great prices
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What is my primary call-to-action? Shop our Winter clearance to stock up on comfy sweaters before the snow hits.
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Is there a secondary? Get 3 pairs for the price of 1! Shop now →
Headline [point 1]: Unfortunately, Summer can’t stay forever.
Body: Shop our winter clearance section for the best deals on sweaters, cardigans, jeans, and jackets.
We aren’t looking forward to Winter either, but we are looking forward to these perfect prices!
[CTA] → Shop our Winter clearance to stock up on comfy sweaters before the snow hits.
Headline [point 2]: Need a new pair of earrings to match your new outfit?
Body: [CTA] → Get 3 pairs for the price of 1! Shop now →
CONTACT US
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What is the purpose of this page? Provide contact information to visitors and customers
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What key messages are you trying to convey with this page? We’re here to answer questions, correct orders, and make sure you’re happy.
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What is my primary call-to-action? Fill out the form below and we’ll get back to you shortly!
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Is there a secondary? Choose from [#] of our brick & mortar shops to visit & try on your favorite clothes!
Headline [point 1]: Questions, comments, or concerns?
Body: [CTA] → Fill out the form below and we’ll get back to you shortly!
[insert short form to submit name, order number, email, and a short message]
Headline [point 2]: Choose from [#] of our brick & mortar shops to visit & try on your favorite clothes!
Body: List photos and locations of all store locations
