Your content is more than just what’s on your website. When used properly, content strategy forms the voice, tone, and personality of your brand. It’s how people first get to know you online, and ideally, how they continue to experience your business in person.
At Buckeye Innovation, we believe good content strategy should guide every interaction, both online and off. And, yes, that includes many people’s worst fear: public speaking.
Public Speaking Is Content Strategy
Surveys suggest that about 75% of people experience some level of public speaking anxiety. That means that most people are familiar with the dreaded feeling of beginning a sentence without a solid road map for where it’s going. Nerves can make even the most confident professionals lose touch with their brand voice during high-stakes conversations.
But preparation makes all the difference. Just as you’d plan the layout and messaging of a website, you should organize how you talk about your business. Start with the essentials:
- Your organization’s name
- What it does
- Who it serves
- The impact it makes
It’s not about memorizing a rigid 30-second script. In fact, don’t do that; it can seem robotic and impersonal. Instead, develop a few adaptable talking points that help you speak with clarity and confidence about the impact of your organization. These talking points can include specific phrases, stories, and case studies that you can adapt to your audience.
People don’t remember bullet points—they remember stories. Focus not just on what your business offers, but on the difference it makes. Share outcomes, transformations, or community impact. Lead with the “why,” not just the “what.”
Create Visual Consistency for Your Brand
A polished digital presence is essential—but if your in-person message doesn’t match, it can undermine trust. If your brand feels warm, helpful, and human online, it should feel that way in real life too.
That consistency should also extend to your materials, including slides, business cards, brochures, and handouts. Fonts, colors, language, and tone should align across all platforms, digital or physical. It helps your audience immediately recognize your brand.
And for an extra pro tip? Try to dress in your organization’s colors when giving a high-stakes presentation. It will create a strong visual tie between you and your brand, creating an association for the audience when they see your website or printed materials.
Bring Your Brand Into the Room
At Buckeye Innovation, we know how to translate your digital identity into real-world presence. From presentation templates to pitch coaching, our Presentation Solutions are designed to help you show up clearly, confidently, and consistently—on and off the screen.
