NEW ALBANY, Ohio (March 8, 2014) — Walker SCM, a global logistics and transportation service provider, worked with Buckeye Interactive to design and develop a fresh web presence and new logo that speaks to the accomplishment of the company’s 25th anniversary.
A responsive site design was developed and configured in WordPress to ensure exceptional viewing on every device and to enable non-developers to modify site content frequently. Various search engine optimization (SEO) techniques were also implemented, including search engine-friendly URLs, separation of content and style, and performance optimization.
Google Analytics integration was set up in order to track site performance, such as visits, engagement, traffic sources, and more. A two hour training session was also provided for company representatives to ensure their knowledge of website content management through WordPress.
“In 2014, Walker SCM celebrates 25 years in the transportation and logistics industry,” Jason Manganaro, Director of Marketing, said. “One way we decided to commemorate this milestone was by completely overhauling our website, which was last updated in 2010. Buckeye was the perfect partner for this project – from conceptualizing the new site to working through various design elements to choreographing the launch and providing WordPress training, all within budget. They even designed our 25th anniversary logo. Thus far, the feedback from customers and colleagues has been overwhelmingly positive. We truly appreciate the hard work and dedication of the Buckeye team, and I would personally recommend them to other companies.”
For more information and a better look at services provided, visit www.walkerscm.com.
About Buckeye Interactive
New Albany, Ohio-based Buckeye Interactive is a privately held, interactive marketing and web development agency. It was founded by Brad Griffith in 2009 and offers a variety of interactive marketing solutions for small businesses. Buckeye Interactive’s capabilities include web design and development, social media, public relations, research, branding, creative and design. For more information, please visit buckeyeinnovation.com.
Walker SCM, LLC
Walker SCM offers a wealth of knowledge in all facets of global transportation, logistics optimization, and supply chain integration. Since 1989, the company has emerged as the largest certified Minority Business Enterprise (MBE) in the logistics industry with a global reach, operating directly and through partnerships in over 25 countries worldwide. On the strength of a sterling track record and exceptional work ethic, Walker has earned a reputation among its customers and partners for being relationship focused and results-driven with every interaction.