ArtWalks, a program of the Greater Columbus Arts Council (GCAC), is a mobile app that connects people with public art installations across the city using an API from the public art database hosted by GCAC. It provides information about public art and the artists themselves, turning the Greater Columbus area into an outdoor gallery. The original version of the ArtWalks app was functional, but lacked an intuitive design or engaging visuals. The ArtWalks team came to Buckeye Innovation seeking a complete redesign to improve user experience (UX) and make the app more visually appealing, ensuring it could better showcase the city’s art scene.
We worked closely with the GCAC team to address these challenges by redesigning both the user interface (UI) and the overall user experience (UX). The card-based navigation was confusing for users, so we restructured the layout to include a bottom navigation bar, making it more intuitive for users searching the app. The home screen now directs users to explore art nearby or by neighborhood, simplifying the search process.
Visually, we enhanced the presentation of the art by featuring larger, full-screen images that made the artwork more prominent and engaging. We streamlined the process for users to create, favorite, and share personalized art galleries, making the app more interactive. We also prioritized accessibility, adjusting colors and interface elements to make the app more inclusive for all users.
The redesigned ArtWalks app now offers a much smoother, more engaging user experience. The new interface is intuitive, and the app feels fresh and visually engaging. The improved functionality allows users to easily create their own art galleries and share their experiences, fostering greater interaction with the content. Now, users can easily explore public art in the Greater Columbus area, create personalized galleries, and share their experiences.
ArtWalks’ new design refined the app’s branding to align more closely with the Greater Columbus Arts Council’s visual identity, helping to tie the app more closely to the city’s art community. Now, ArtWalks is an effective, artistic app that appeals to art lovers across Greater Columbus.
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