Website Self-Evaluation

At least 1 per page.

Under 2 seconds is a good target. Using the following link, measure your site’s page load time: https://tools.pingdom.com.

When you search for a relevant keyword in a search engine, where does your company show up? Needs to be on the first page.

A user should be able to instantly look at your website and recognize the hierarchy. Look at your website and blur your vision.

Images & videos

Pages & blog postings

To measure keyword strength, use the Yoast Plugin.

It should be green.

Who are you? What do you do? What’s in it for your customers?

Copyright, navigation to main pages, privacy policy, terms of use, contact, postal address, link to map, phone and fax numbers, social icons, email signup, search box, call to action, etc.

Mission, call to action, shows personality/culture, credibility enhancers: awards, testimonials, work samples, etc.

Link in the navigation menu, related posts section, Author’s Box (short bio, link to social profiles), etc.

Regular, relevant, creative subject lines. Focus should be helping, not selling. Looks good on mobile.

About, services, blog, contact, & other relevant links.

We recommend using Yoast!

Do you have one?

Are they optimized?

We suggest using something similar to Grammarly.