Start a Project - Buckeye Innovation

Clear calls-to-action*

At least 1 per page.

I have 1 CTA per page
I have 1 CTA for half of my pages
Only a few of my pages have a CTA

Page Load Time*

Under 2 seconds is a good target. Using the following link, measure your site’s page load time: https://tools.pingdom.com.

I have less than 40 requests on my page and the size of my page is less than 1 MB (graphic-rich sites should be less than 2 MB)
I have more than 40 requests on my page and the size of my page is more than 1 MB (graphic-rich sites should be less than 2 MB)

Search Engine Ranking*

When you search for a relevant keyword in a search engine, where does your company show up? Needs to be on the first page.

My company shows up on the first page
My company shows up between pages 2-5
My company shows up after 5 pages

Google Analytics*

My Google analytics code is set up on my site
My Google analytics code is not set up on my site

Visual Hierarchy*

A user should be able to instantly look at your website and recognize the hierarchy. Look at your website and blur your vision.

When I do the blurred vision test, my call-to-actions and headings stand out
When I do the blurred vision test, my call-to-actions and headings don’t stand out

Visuals*

Images & videos

I have at least 1 image per page
I do not have images or videos on half of my pages

Meta Descriptions*

Pages & blog postings

More than half of my pages have meta descriptions
At least half of my pages have meta descriptions

URL Length*

XXX
XXX

Keyword Strength*

To measure keyword strength, use the Yoast Plugin.

More than half of my pages have a strong keyword
Most of my pages do not have a strong keyword

Readability*

It should be green.

The readability of most of my pages is green
The readability of most of my pages is orange
The readability of most of my pages is red
I am not able to measure readability

Homepage*

Who are you? What do you do? What’s in it for your customers?

I have all 3 on my homepage
I have 2 of the 3 on my homepage
I have 1 of the 3 on my homepage

Footer*

Copyright, navigation to main pages, privacy policy, terms of use, contact, postal address, link to map, phone and fax numbers, social icons, email signup, search box, call to action, etc.

I have 10+ of them on my website
I have 6+ of them on my website
I have 3+ of them on my website

About page*

Mission, call to action, shows personality/culture, credibility enhancers: awards, testimonials, work samples, etc.

I have 6+ of them on my About page
I have 4+ of them on my About page
I have 2+ of them on my About page

Blog/Original Content*

Link in the navigation menu, related posts section, Author’s Box (short bio, link to social profiles), etc.

I have 6+ of them in my blog/original content section
I have 4+ of them in my blog/original content section
I have 2+ of them in my blog/original content section

Email Newsletter*

Regular, relevant, creative subject lines. Focus should be helping, not selling. Looks good on mobile.

I send out a weekly newsletter
I send out a bi-weekly newsletter
I send out a monthly newsletter

Navigation*

About, services, blog, contact, & other relevant links.

I have all of the above in my navigation menu
I have 2 of them in my navigation menu
I have 1 of them in my navigation menu

Configure an SEO plugin*

We recommend using Yoast!

I do have an SEO plugin on my site
I do not have a SEO plugin on my site

SSL Certificate*

My URL starts with https and I do not have any SSL warnings (gray or green lock in top right corner)
My URL does not start with https and the lock in the top right search bar is red or yellow

Favicon*

Do you have one?

I have a favicon
I do not have a favicon

Optimize Images*

Are they optimized?

Images on our site are less than 1MB
Our images on our site are larger than 1 MB

Grammar/Spelling*

We suggest using something similar to Grammarly.

I have a grammar/spelling check plugin on my site
I do not have a grammar/spelling check plugin on my site.