Perspectives

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Brad Griffith joined WP Product Talk to break down why product strategy has to come before software.
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Brad Griffith joined WP Product Talk to break down why product strategy has to come before software.
The Buckeye Innovation team was recently named recipients of the 2026 APEX Award of Excellence for Design & Layout for their work with the American College of Education.
One of the biggest challenges we see isn’t the technology. It’s how the work is divided.
It’s been a busy month for Buckeye Innovation’s founder, Brad Griffith. From his television appearance on Good Day Columbus to his interview for WOSU’s series “Fascinating Ohio,” Griffith shared tips on accessibility and a journey through his career, respectively. 
When spreadsheets become the system, things start to break down. We see this a lot with growing teams managing operations across multiple tools.
This summer, Buckeye Innovation is joined by six interns! T
Before we build anything, we look at what’s already happening. What people are searching for. What content is performing. Where users are getting stuck.
A nonprofit team came to us for a new website. But once we got into it, it quickly became clear it wasn’t just a website project.