The Importance of UX/UI in Web Design

Why is UX/UI important to keep in mind during a site redesign?

When building, redesigning, or refreshing a website, it is crucial to keep User Experience and User Interface (commonly referred to as UX/UI) at the forefront of your plans. The importance of UX/UI cannot be understated. After all, prioritizing the user experience on your site shows that you prioritize the user experience in your organization! UX and UI are foundational elements to any website or app development. In addition to enhancing your brand’s reputation and attracting site traffic, creating a great user experience can have tangible impacts on success. Here are four reasons to focus on UX/UI in your next project:

SEO and Search Rankings

Search engines like Google consider various UX metrics when determining search rankings. These can include page load speed, mobile responsiveness, and overall user engagement. A well-optimized website that offers a positive UX is more likely to rank higher in search results. This leads to increased visibility and organic traffic. Even computers can tell when a site is designed with its human users in mind!


Accessibility is crucial when designing a website because it ensures that all users, regardless of their abilities or disabilities, can access and interact with the content and features of the site on an equal basis. It also meets legal requirements in the US and Europe and it expands the audience that can access the site. Good UX/UI creates a more inclusive experience for users of all vision and hearing types. Professionals focusing on the importance of UX/UI consider how the site will be navigated by people with a variety of needs.

Conversion Rates

Good UX can help improve conversion rates; it encourages users to act on your calls to action. By optimizing the user flow, removing friction points, and making the conversion process intuitive, this can guide users towards taking desired actions. These may include making a purchase, filling out a form, or subscribing to a newsletter. The more streamlined the site navigation is for users, the more likely they are to engage with the organization. 

User Satisfaction

An intuitive user interface ensures that users have a seamless interaction with the site. It helps them find what they’re looking for quickly and easily, leading to a higher level of satisfaction. When users can easily navigate and understand the site or app’s structure, they are more likely to find value in what is offered, increasing the chances of repeat visits and building customer loyalty. By prioritizing user experience, the website can differentiate itself from the competition and create a competitive advantage that keeps users coming back.

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