Did you miss todays event? No worries, below is the recap!
What is a CMS?
A software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.
Why You Need a CMS
- You can update your own website if it is built on a CMS!
- Low Cost to build, host and maintain
- Easy Customization via settings, plugins and themes
- Thorough Documentation from the user and developer communities
- Ease of Use for administrators (you)
- Workflow Management for content approval, scheduling and publishing
- Availability of low-cost support/development
Most Common Website Goals
| Key Metrics | Difficulty | Best CMS | |
| Lead Generation | Number of Leads | Easy | WordPress |
| Advertising | Clicks, Impressions, Ad Revenue | Difficult | Either |
| Membership Community | # of Members/#of Visits | Moderate | BuddyPress (WP) or Drupal Organic Groups |
| Affiliate | # of Clicks, Affiliate Revenue | Easy | WordPress |
| Info/ Marketing | # of Leads, Engagement, Likes, Followers | Easy | WordPress |
| E-Commerce | Sales $$$ | Moderate | Drupal |
WordPress vs. Drupal
| WordPress | Drupal |
|---|---|
| Site administrators have very little technology experience, ability and potential | Site administrators are comfortable with technology and following documented instructions |
| Ease of administration is the most important consideration | Extensibility for enhancements is the most important consideration |
| E-commerce products with few or no variations/customizations; standard checkout process | E-commerce products with attributes, digital downloads, subscriptions, customized checkout and receipts |
| Site will be primarily focused on lead generation, media/content (video, photo, audio, text), and/or events | Site will be member-driven (i.e. social network), process payments, offer an API/web service, or provide custom functionality |
| Development budget is low initially & long-term | Development budget is sufficient for initial development & at least some ongoing developer support |
Need More? Contact us at info@buckeyeinnovation.com to receive our slides on this topic!
